November 19-22, 2026

Javits Center, New York

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Matt Spirit

In the heart of Florence, where beauty has always been a calling, our independent studio transforms the world's most prestigious timepieces into unique, deeply personal works of art. By blending the precision of micromechanics with the vision of internationally renowned designers, we offer a bespoke customization service tailored exclusively to original watches from the most celebrated brands. Our atelier does not sell watches; instead, we dedicate ourselves entirely to their aesthetic and conceptual metamorphosis, giving physical form to our collectors' deepest passions.


Every project is an emotional journey inspired by past icons, intimate memories, or the thrill of speed. We specialize in translating the essence of Supercars into haute horology details for their owners, forging an unbreakable visual and sensory connection between the wrist and the road—often elevated by prestigious collaborations with major luxury brands.


The fabric of dreams comes alive on the dial and case through artisan techniques of rare mastery: Enamels and polychrome enamels, hand-painted and fired to grant eternal color depth; Masterful engravings that sculpt the metal with three-dimensional textures and microscopic detail; Gem-setting of hand-selected precious stones that capture the light with every movement of the wrist.


The result is not merely an instrument to measure hours, but a keeper of emotions, an extension of the wearer’s identity, and a timeless masterpiece destined to be passed down through generations.