Analog:Shift

Founded in 2012, Analog:Shift rapidly became New York City’s premier destination for vintage and pre-owned timepieces. Born from a deep passion for watchmaking history, enduring design, and mechanical craftsmanship, it has grown into a globally recognized source for exceptional timekeeping objects.

Since 2020, Analog:Shift functions as the Vintage & Pre-Owned arm of the Watches of Switzerland Group, bringing their expertise to one of the world’s largest and most respected watch retailers. Analog:Shift  fosters a community of collectors, enthusiasts, and friends united by the belief that a wristwatch — much like a fine automobile — reflects something meaningful about the person who wears it.

Alongside a curated selection of vintage and pre-owned timepieces, accessories and expert watchmaking services, Analog:Shift brings its enthusiasm for horology to life through its Transmissions blog, YouTube channel, and Instagram presence.